Ad Wars Expand to Southern New Mexico with New TV Spots
With ads heating up, independent polls have been gauging which candidate for the United States Senate race resonates most with New Mexican voters. One recent poll found that Albuquerque-based ads regarding Wilson and her support to pardon oil companies from polluting New Mexico’s drinking water have already “voters to adopt a more negative perception of GOP nominee Heather Wilson.”
This week we learn that another of the environmental groups behind the ads is expanding their efforts with the purchase of ad time in the El Paso media market covering Southern New Mexico.
Two new ads, “Who’s Wilson With?” and “We’re All Paying For It,” airing now in connection with multiple mail pieces and online advertising supporting Martin Heinrich for U.S. senate, it is easy to see that the unfavorable view that New Mexico voters hold for Wilson will only continue to grow.
Despite out spending Democrat Martin Heinrich, Wilson has fallen behind in the race polls with 45, while Heinrich leads with 49 percent. Coupled with the growing reservations about Wilson and drop in favorability, New Mexican voters are revealing that their support for Wilson is quickly declining. Undoubtedly, the voters with a “veryunfavorable” perception of Wilson rose seven points in the month of June.
Not surprisingly, this growth in negative perceptions statewide towards Wilson is reaching many key groups of swing voters. Both independent and self-identified moderates expressed an overall unfavorable view of Wilson. Throughout the state the net effect of recent communication about Wilson, both positive and negative, has worked against Wilson. With two-thirds of voters (67%) having read, heard, or seen information regarding Wilson, (46%) expressed a “less favorable” perception of Wilson.
“Who’s Wilson With?” to be aired throughout the Las Cruces and El Paso area. This is a combined effort of environmental and conservation groups who are in support of New Mexico Congressman Martin Heinrich’s campaign for U.S. Senate. Heather Taylor Miesle, NRDC Action Fund Director expressed, “When given the chance to stand up for the health and safety of children and families in New Mexico, Heather Wilson sided with polluters and their big checks. We believe it is our duty to inform voters in New Mexico of Wilson’s actions in Congress. When someone asks who’s Wilson with, we think the answer is clear: corporate polluters.”