Albuquerque Journal runs gun/ammo ads alongside Roswell school shooting coverage

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The Albuquerque Journal, New Mexico’s largest newspaper, was a go-to source for news for many looking for information on Tuesday’s Roswell middle school shooting.

Websurfers arriving at the website were greeted with an open thread for developments — ALONGSIDE AN ADD FOR GUNS AND AMMUNITION.

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Not cool.  Also insensitive.  And it’s not just us that think so.

A Connecticut newspaper publisher received national attention and later apologized in January 2013 after his paper, The Advocate, ran an ad for a gun show alongside a news story about the Sandy Hook Elementary School shooting.

“Our newspapers should not be running gun ads — including ads for antique and collectible gun shows — next to stories about Sandy Hook. It’s insensitive, and it shouldn’t have happened,” the group said in the statement referring to the Dec. 14 massacre at Sandy Hook Elementary School. “We have taken steps to make sure it doesn’t happen again.” (emphasis added)

The publisher of San Diego’s newspaper of record, the U-T San Diego, issued a similar apology after it ran a gun show ad alongside Sandydhook anniversary coverage in December.

A South Carolina publisher told readers “[w]e all made a terrible mistake, and for that I apologize” after running ads for discounted guns and ammo in his edition alongside Sandyhook shooting coverage in December 2012.

Some are suggesting that the Albuquerque Journal revisit it’s advertising and web policies.  Have an opinion?  Share it with the Albuquerque Journal here.   This form will send your message to the Editor-in-Chief of the ABQ Journal.