Who is "South Valley Man"? Lunch, events and more break South Valley stereotype in Valentine's Day event celebrating good men

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This Valentine’s Day South Valley residents push back against common stereotypes about the men in their community

Sommer Smith, General Manager at MediaDesk NM


Albuquerque, NM—This Valentine’s Day South Valley residents and friends are celebrating their South Valley Love by sharing examples of South Valley men that contradict the negative stereotypes that prevail in Albuquerque’s local media about South Valley residents. Gateway Park off Isleta Blvd and Bridge in the South Valley will be host to a community gathering this Friday, February 14, that celebrates the loving, talented, brilliant men who make a positive difference in the lives of their friends, spouses, children, parents, and neighbors every day in the South Valley. The event will go from 11am to 12:30pm Valentine’s Day and will include the Street Food Institute food truck offering delicious lunch, live music, a mini-farmers market, and arts and crafts.


This movement emerged from a Facebook profile called “South Valley Man” that cropped up and has been gaining followers fast this week. The profile was created by South Valley community members in response to a recent Albuquerque Journal article that opened up by drawing attention to the frequent misconceptions about the “South Valley Man”. These misconceptions included getting stabbed, arrested for drugs, going to jail, even getting killed—The South Valley Man is often portrayed as constantly caught up in violence and criminal behavior. This long-term campaign Who is South Valley Man campaign seeks to share the stories of great South Valley Men with all of Albuquerque, and flip that stereotype on its head.


Numerous community organizations are joining the South Valley Man to host an event this Valentines day that celebrates the great men in the South Valley community.


People who bring their favorite man from the South Valley will be given a special Valentine’s Day treat.